All Activities
-
-
Launch a Split Test Campaign
Implement the split test capabilities in Snapchat Ads Manager to test your ad sets, then scale the highest performing ones.
-
Audience Segments
Use the Audience Insights tool in Ads Manager to develop a robust segmentation strategy.
-
Apps Essentials
Learn how our mobile-first — and mobile-only — advertising platform is uniquely designed to help app developers drive results. Complete four courses and pass the exam to earn your certification.
-
-
-
-
Ad Formats
Specify an ad format in terms of the attachment, ad type, placement, and creative.
-
-
Goal-Based Bidding
Optimize ad delivery toward a specific action at the most efficient cost with goal-based bidding.
-
Drive Full-Funnel Results with Snapchat
Create a Snapchat media plan that achieves your business goals at every stage of the marketing funnel.
-
What is a Full-Funnel Media Plan?
Identify the elements of a full-funnel media plan on Snapchat that will help you achieve your campaign goals.
-
-
-
Track Offline Conversions
Activate conversions tracking from your physical stores and measure offline events against both web and app campaigns with the Conversions API.
-
Ads Manager Campaign Activation
Dive deep into the tools and workflows needed to launch successful campaigns through Snapchat Ads Manager. This five-course learning pathway helps media planners, buyers, and strategists drive full-funnel results with Snapchat advertising.
-
What is a Split Test?
Test four types of marketing strategies directly in Ads Manager to uncover short-term optimization levers for your campaign.
-
Set Up a New Split Test
Build and launch a split test campaign in the Advanced Create workflow of Ads Manager.
-
-
Strategize
Deepen your skills with Snapchat's ad products to drive measurable ROI for your clients.
-
Snapchat Trends
For the Snapchat Generation, communication and self expression happen through pictures and videos shared with close friends and family. Learn how to mine insights that will provide a deeper understanding of the Snapchat Generation and what matters to them with...
-
Measure and Optimize
Monitor your campaign metrics, uncover key learnings, and make adjustments to improve performance.
-
-
