All Activities : Snap

Reach Your Audiences

Use the Audience Insights tool to gather useful insights, find your customers on Snapchat, and surface additional segments to grow reach.

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Credential

Snapchatters

See how Snapchatters are making big changes to how people communicate and stay close.

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Duration 9m

Measure and Optimize Campaigns

Learn about measurement tools and optimization strategies for your Snapchat campaigns.

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Win Bids in the Auction

Given your budget, objective, and KPI, specify a bid goal and bidding strategy to optimize your ad set for strong performance in the auction.

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Credential

Drive Full-Funnel Results with Snapchat

Create a Snapchat media plan that achieves your business goals at every stage of the marketing funnel.

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Credential

The Snapchat Generation

See how Snapchatters are making big changes to how people communicate and stay close.

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Duration 9m
Credential

Ads Manager Campaign Optimization

Gain the knowledge and skills to measure and interpret campaign performance in Ads Manager. Then apply those learnings to optimize and improve results.

Collection
Credential

How the Auction Works

Identify how the Snapchat auction calculates bids and determines the winner to deliver your ad to the right person at the right time.

Duration 9m

Find Your Audience on Snapchat

Duration 10m

Privacy-Centric Ad Measurement

Learn about Snap’s first-party, privacy-safe solutions that help advertisers measure their Snapchat campaigns effectively. These solutions offer the confidence needed to understand the efficacy of ads on Snapchat in terms of both measurement and optimization.

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Duration 28m
Credential

Public Profiles for Businesses

Public Profiles are the first time businesses can build an organic presence on Snapchat. In this course, you'll learn how to: Identify the key features of a Public Profile, the properties of those key features, and best practices for implementation....

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Duration 22m
Credential

Expand Your Reach

Surface additional audience segments to grow your reach on Snapchat.

Build Your Ad Sets

Duration 7m

Lenses AR Experiences

Duration 7m

Activate Cross-Channel Measurement

Implement Snap Pixel, Snap App ID, SKAdNetwork, and the Conversions API to track post-ad view actions on your website and apps across any device as well as offline conversions.