All Activities
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Snapchat Essentials
Learn the ins and outs of Snapchat advertising. Whether you’re looking to create a campaign, manage it, or make it even better, we’ve got you covered. Complete all six courses to earn your Ads Manager certification.
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Ads Manager Campaign Optimization
Gain the knowledge and skills to measure and interpret campaign performance in Ads Manager. Then apply those learnings to optimize and improve results.
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Visualize Campaign Data
See the performance information and metrics for your campaigns with Custom Reports, Delivery Insights, and automated reports.
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What is a Full-Funnel Media Plan?
Identify the elements of a full-funnel media plan on Snapchat that will help you achieve your campaign goals.
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Apps Essentials
Learn how our mobile-first — and mobile-only — advertising platform is uniquely designed to help app developers drive results. Complete four courses and pass the exam to earn your certification.
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Track App Events
Activate special campaign features with Snap App ID, App Ads Kit, MMP integration, and SKAdNetwork integration.
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Measure and Optimize Campaigns
Learn about measurement tools and optimization strategies for your Snapchat campaigns.
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Drive Full-Funnel Results with Snapchat
Create a Snapchat media plan that achieves your business goals at every stage of the marketing funnel.
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How the Auction Works
Identify how the Snapchat auction calculates bids and determines the winner to deliver your ad to the right person at the right time.
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Public Profiles for Businesses
Public Profiles are the first time businesses can build an organic presence on Snapchat. In this course, you'll learn how to: Identify the key features of a Public Profile, the properties of those key features, and best practices for implementation....
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Budget Strategies
Set budget caps and pacing to ensure your campaign budget spends in full by the end of its flight.
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