All Activities
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Audience Segments
Use the Audience Insights tool in Ads Manager to develop a robust segmentation strategy.
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Creative Best Practices
Get tips and best practices for creating powerful and impactful ads on Snapchat.
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Goal-Based Bidding
Optimize ad delivery toward a specific action at the most efficient cost with goal-based bidding.
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Expand Your Reach
Surface additional audience segments to grow your reach on Snapchat.
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Track Website Events
Set up Snap Pixel to keep track of customers’ interactions and conversions happening on your website, all while safeguarding users’ information with our privacy-centric approach.
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What is a Split Test?
Test four types of marketing strategies directly in Ads Manager to uncover short-term optimization levers for your campaign.
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Advertise on Snapchat
Drive ROI for your brand or business — no matter where your customers are in their journey.
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Apps Essentials
Learn how our mobile-first — and mobile-only — advertising platform is uniquely designed to help app developers drive results. Complete four courses and pass the exam to earn your certification.
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Manage an Existing Split Test
View the progress of your split test, interpret split test results, and run the winning ad set.
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